Betagro Unveils Pet Business Plan, Expands Production Capacity, Boosts Premium Product Portfolio, Introduces New Perfecta "Holistic Grain Free" Formula to Tap into Market with 10% Annual Growth

Bangkok, Thailand - May 14, 2024 - Betagro Public Company Limited (BTG) unveils its pet business plan, expanding pet food production capacity at its Lopburi plant to 110,000 tons per year to meet growing domestic and international demand. The company is implementing a strategy to expand its product portfolio with high-margin products and introducing Perfecta, a new premium “Holistic Grain-Free” formula for dogs and cats. Perfecta is made with human-grade fresh meat as the first ingredient, is free of grains and by-products, and is designed to reduce the risk of allergies and promote digestive health. This new product line aligns with the growing trend of pet ownership.

"Betagro is committed to developing pet food products as this market has shown high growth potential in recent years and is expected to continue growing in the future," said Mr. Somcharn Suphapitiporn Chief Operating Officer Pet Business of Betagro Public Company Limited.

"To support this growth, we are expanding our pet food production capacity at our Lopburi plant to 110,000 tons per year and investing in automated production, storage, and retrieval systems (ASRS) using a Warehouse Management System (WMS) to improve warehouse management efficiency. This will ensure product traceability and safety for our beloved pets."

Betagro is also expanding its export market for its Perfecta, Dog n joy, and Cat n joy brands to meet the growing demand for pet food both domestically and internationally.

At the same time, Betagro is implementing a strategy to expand its premium product portfolio to increase profitability, revenue, and market share. Leveraging its expertise and experience in producing world-class pet food, Betagro has recently launched Perfecta, a special “Holistic Grain Free” formula that provides superior nutrition for dogs and cats through comprehensive healthcare. The key features of Perfecta include:

• Grain-free and by-product-free to reduce the risk of allergies that can cause itching, hair loss, and dermatitis.
• Human-grade Betagro fresh meat as the first main ingredient, providing a high-quality protein source that is free of antibiotics and easy to digest with natural prebiotics or growth hormones.
• Available in pet shops, clinics, and online platforms.

"We are committed to continuous research and development to create pet food products of the highest quality and safety. We are confident that our products provide superior value and nutrition for dogs and cats. In the past, Perfecta, our premium pet food brand, was the first in Thailand to introduce therapeutic pet food (Perfecta Vet Diets) and targeted care pet food (Perfecta Care) to reduce the risk of disease, alleviate concerns, and reduce veterinary expenses. Recently, we have also launched Perfecta Holistic Grain Free, making Betagro the first Thai company to use human-grade fresh meat as the first main ingredient. This will help protect and care for beloved pets, ensuring their health, longevity, and happiness for all family lifestyles. This reaffirms our commitment to being a leading provider of premium pet food products that cater to every need of dog and cat owners," said Mr. Somcharn.

Betagro observes the five-year (2023-2027) trend of dog and cat ownership driven by increased urbanization, which results in demographic changes. Families are getting smaller, more people are living single, and the elderly population (Silver Age) is increasing. This has led to a strong trend of dog and cat ownership to bring vitality to every generation. Importantly, pets are increasingly being treated like children or family members (Pet Humanization/ Pet Parenting). Owners are more attentive to their pets' care, choosing high-quality food that can provide targeted health care for their pets, and choosing products that are more environmentally friendly. According to Euromonitor, the pet food market is expected to grow at an average rate of over 10% per year during the 5-year period between 2023-2027, reaching a value of 82,000 million baht, and 56,000 million baht in 2024.

Betagro's pet business encompasses pet food, snacks, and pet care products under the vision of "Enhancing the value of pets' lives with better food". With the highest standards of pet food safety, superior quality and taste, and fair prices, Betagro's products meet all the needs of pet owners, bringing happiness and good health to their beloved pets.